I thought it important to kick off my new blog with a topic that has been on my mind for a long time. Many companies fail on the internet, more than those that fail at starting a new business. In fact, the internet gold rush is over so if you want a place on the net, you have to fight your way to the top.

So, let me tell you why your web site isn't special. Let me guess, you are a business man. You either majored in business in school, have an MBA, maybe even have started a few very successful businesses. Now you have decided to start a web business. You have the goal of being the next top seller of bacon online or something like that.... after all, that is a fairly untapped market... or so you think.

 So now you go through the motions; business plan, startup funding, you even hire a web developer. You call SEO's, get stock, and even hire a store manager. You drop all the cash you need to make an online business. You even read a bog or two about online commerce, web 2.0, and how to stay ahead of the game. You pass this info to the necessary parties and focus on your other businesses as well.

So, why aren't you successful? or at least as successful as you invisioned. Afterall, you were gonna be the Myspace of bacon. The answer is simple, your site isn't special. I know, not very desciptive. Lets try again, YOUR SITE ISN'T SPECIAL! Okay, i know, now i'm just being rude. Let me tell you why your site isn't special.

Lets look at the top of the food chain... you. You are not qualified to own an online business. The main reason, you're a business person. I know, sounds counter intuitive, but let me explain. Your a business person, not a visonary. You look at the bottom line and how to make a buck. What you don't care about is bringing quality bacon to consumers all around the world.  Lets look at the history of the internet. Bill gates, visionary :Steve Jobs, visionary, Mark Zuckerberg (Facebook) visionary, Tom (myspace) visionary, Jeff Bezios (amazon) visionary, the google guys, the ebay guys, the pay pal guys, the youtube guys.... all of them visionary. 

Granted all of those guys wanted and did make a buck.... or 100 billion.... but they did it by caring about their product and their consumer. They did what they can to make sure people stuck around and bought their stuff... not because people should buy there stuff, but because they knew what their customers wanted and they gave it to them. Thats the difference between them and you. You get into business to make a buck, they get into it to change the world with their ideas.... and they do.

 So, put your business plans down, find what you are passionate about, whether a hobby or a business, and see what people want, create a vision, and do what it takes to change the world. The money will soon follow.