Blog entries tagged User Experience

Fad-Chasing

Jeff Pittelkow — Mon, 29 Jun 2009 00:00:00 +0100

The internet is full of niche markets. I'm not talking about all the different things being sold, i'm talking about all the b2b people and services who power everything being sold. Many sites hire 'experts' and 'strategists' who are as specialized as an F-16 pilot. In reality, most of these guys are making a boat load of money by being out-going and knowing just a little bit about something you know nothing about. To tell the truth, chances are your 12 year old daughter probably knows more abRead More...

What is a Usability Expert

Jeff Pittelkow — Mon, 05 Jan 2009 00:00:00 +0100

I am!

Well, besides from that, a usability expert fills a very important role. In simple terms, a usability expert is an architect of web sites. Let's start with some background....

History
A little over 10 years ago, back in the age of the internetRead More...

Convience

Jeff Pittelkow — Wed, 10 Sep 2008 00:00:00 +0100

Today, I left work early to go see the doctor. I had a really bad pain in my stomach but i won't bore you with the gorey details.

I went to convient care. It's like an ER except without the ER part. A good place to go for head colds, muscle aches, or sports physicals. All those things you would normally go to see your family doctor for, but don't want to wait to get in. Anyway, they told me to get some pills from the pharmacy conviently located in the building.

So, after feeling sick, wRead More...

Trust

Jeff Pittelkow — Thu, 04 Sep 2008 00:00:00 +0100

Trust is a funny thing. It's somewhat easy to gain the first time, but really hard (if not impossible) to get back if you lose it.

On the internet, trust is what makes someone purchase with you the first time. If you do everything correctly that first time, it's really hard to lose that trust. Simply put, they place an order, you communicate a lot through eRead More...

DIY E-Commerce

Jeff Pittelkow — Wed, 03 Sep 2008 00:00:00 +0100

As many top 500 e-comm site operators know, a web site is only as good as it's features. Last time, I talked about the small things that make e-comm sites popular. Today, I want to talk about those who help you get there and what to do when the budget isn't there.

Most e-comm sites don't go it alone. You have a cart solution provider, a payment transaction provider, analytics provider, hosting provider, a search provider, a channel provider, an affiliate provider, SEO / SEM campaign, usRead More...

All the Small Things

Jeff Pittelkow — Sun, 31 Aug 2008 00:00:00 +0100

No, not the Blink 182 song (though I do own that CD), I'm talking all the little things on your web site that make a difference. These all make up the user experience. Individually, they won't help your sales but together, they collectively move the needle.

In e-commerce, there are three basic things to focus on:

ContentPriceUser Experience

While content makes for 30% of most e-comm sites and price about 20%, the user experience is about half the battle. This is because the user wRead More...