Blog entries tagged Customers

Fad-Chasing

Jeff Pittelkow — Mon, 29 Jun 2009 00:00:00 +0100

The internet is full of niche markets. I'm not talking about all the different things being sold, i'm talking about all the b2b people and services who power everything being sold. Many sites hire 'experts' and 'strategists' who are as specialized as an F-16 pilot. In reality, most of these guys are making a boat load of money by being out-going and knowing just a little bit about something you know nothing about. To tell the truth, chances are your 12 year old daughter probably knows more abRead More...

Cyber Monday

Jeff Pittelkow — Sun, 30 Nov 2008 00:00:00 +0100

The Friday after Thanksgiving, Americans partake in a ritual that involves death and destruction in the name of cheap specials. It's Black Friday, and it's the time of year to get gifts at cheap for you and yours.

The following Monday, online retailers gear up for the follow up to Black Friday; Cyber Monday.

Cyber Monday is billed as the busiest online shopping day of the year. However, as many of others in the industry know, it's far from it. The actual busiest day of the year coRead More...

Foot Shot

Jeff Pittelkow — Tue, 16 Sep 2008 00:00:00 +0100

Everyone is familiar with the old phrase "shot yourself in the foot." This is all too common in business today whether we are talking about a web site or an airline.

The foot shot, as I like to Read More...

Trust

Jeff Pittelkow — Thu, 04 Sep 2008 00:00:00 +0100

Trust is a funny thing. It's somewhat easy to gain the first time, but really hard (if not impossible) to get back if you lose it.

On the internet, trust is what makes someone purchase with you the first time. If you do everything correctly that first time, it's really hard to lose that trust. Simply put, they place an order, you communicate a lot through eRead More...