Quick, name the movie that title came out of! Wallstreet? The Firm? How about Boiler Room? Maybe Glengarry Glenn Ross? Nope, all wrong. It came from Joe Dirt. That may be the only thing I got out of that movie. Well, that, the fact that mullets will now and forever be funny, and a waste of 3 hours. (it was on tv)

 As sad as it is, it;s true. There are a lot of things internally you want to do. Segment the market, harvest emails, sell more to your consumers who bought like products, but at the end of the day, who cares? Your consumer sure doesn't. They have their own needs.

Are you meetings the needs of your consumer? Can you even name all the needs of your consumer? I know I can't, because each of my consumers has different needs. You just have to try your best and realize it's all about them; does this help your consumer or you?. Remember, it's not about your bottom line, it's about theirs.