The Friday after Thanksgiving, Americans partake in a ritual that involves death and destruction in the name of cheap specials. It's Black Friday, and it's the time of year to get gifts at cheap for you and yours.

The following Monday, online retailers gear up for the follow up to Black Friday; Cyber Monday.

Cyber Monday is billed as the busiest online shopping day of the year. However, as many of others in the industry know, it's far from it. The actual busiest day of the year comes the Monday of the last full week before Christmas; which is in about three weeks. 

Cyber Monday is still very inoportanrt. Sure, it may not be the busiest day of the year, but it does kick off the busiest season of the year. From now until around early March, sales will be the largest of the year. This is obviously because of Christmas and the the follow-up returns, gift card cash ins, and fixing broken items. Cyber Monday is the D-Day of online retailers.

 E-mails with specials will be sent out. Catelogs will be hitting mailboxes, mailing lists will be bought, invetory will get low, and the money will role in. You've gotta love the holidays.

With this unstable economy, the shops with the better sales are the ones who charge a bit less. Free shipping helps and a strong brand image couldn't hurt either. Remember, while Christmas is normally a time of giving, budgets are tight and people aren't giving all they used to. Make sure consumers find the best deals on the best products, and make sure they find them with you.

Time to hit the office and run some more numbers. Catch you on the flip side.

-Jeff

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