Today, I left work early to go see the doctor. I had a really bad pain in my stomach but i won't bore you with the gorey details.

I went to convient care. It's like an ER except without the ER part. A good place to go for head colds, muscle aches, or sports physicals. All those things you would normally go to see your family doctor for, but don't want to wait to get in. Anyway, they told me to get some pills from the pharmacy conviently located in the building.

So, after feeling sick, walking into a convient care office, seeing a convient doctor, getting pissl from the conviently located pharmacy, I went home. Then I realized something often over looked; convience.

Most people know that convience is good. However, what most fail to see is what is convient and what isn't convient. Sometimes, you will do things in your custoemrs best interest thinking it's very convient for them. Other times, you will do things to better your busines because it's convient for you.

A perfect example of this is requiring registration to checkout. You may do this so you can collect email addresses, track user history, etc... But what advantage does it really offer the consumer? Can they track their history? Normally. Can they see what on the site they have purchased live? Maybe. Can they be asked to give reviews on products they purchase? Hopefully.

A good example of someything you might think is convient is a recomendation engine. Normally, these can be very affective. Whats not affective is their placement. Looking at Newegg, they are located off to the right. Out of the way, but still noticable. Placement is everything.

Remember, with convience, placement is really the key. The pharmacy was conviently located in the clinic. The care facility was conviently located in my neighborhood and not downtown. Convience is all about placement and ease of use. Make sure you don't make your customers jump through too many hoops to make a purpose. It's just no to convient.

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